Take your start-up from zero to hero, fast.

The full-circle support you need to build a wildly successful business from the ground up,
without sacrificing your every last minute.

Take control of your diary & lifestyle

Wow potential clients

Feel clear and confident

90% of start-up businesses fail within the first five years.

You know what you do is going to make the world a better place. You shouldn’t have to spend more time worrying about becoming a statistic, than you do building your empire.

The hard truth is that too many early-stage entrepreneurs spin their wheels on steep learning curves and to-do lists – costing them clients, income, sleep and energy.

It doesn’t have to be that way though. 

Imagine the peace of mind knowing that your to-list has been taken care of, your online presence has been masterfully crafted – giving you the freedom and control to scale your business and serve more clients wholeheartedly.

In this story, you're the hero.

But you don’t usually see hero’s obsessing over emails, spreadsheets or building their website. Nah, they’re out there saving the world, changing lives and making a difference. That’s exactly where you need to be – serving clients and reaching as many people as you can with your unique superpowers.

Having a trusty guide or sidekick on your team frees you up to embrace your calling without being weighed down by tasks that eat into your family time and energy reserves.

Work Smarter, Not Harder

We know the shortcuts. Not the dodgy kind - the type of shortcuts that helps you automate routine tasks and skyrocket both your productivity and your profits

Serve More Clients

You might think you are getting clients by setting up tech, writing IG captions and working through bucket loads of emails - but in reality, these tasks are costing you clients.

Get It Right - First Time

We have kissed the figurative frogs and want to save you from the inevitable learning curve needle-pricks by showing you business and tech strategies that will stand the test of time.

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John Doe
Designer

Our process

In just 15 minutes we can transform your to-list into a roadmap that will help you attract more clients and spend more time doing what you love.
(Sort of like transforming a pumpkin into a glass carriage… see what we did there.)

Book a call

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Choose your support

Our team of experts can 

Take back control

With the clutter cleared from both your desk and your mind, you’ll have a clear path to confidently increase your income AND your free time.

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We got tired of living life one-handed.

When we first started Princess and the PA, we dreamt of reaching start-up entrepreneurs across the globe – but quickly found ourselves in the reality of spending our time responding to countless emails, clearing overflowing inboxes, attending course-after-course learning skills we didn’t have time to master and scheduling last-minute social media posts during every spare minute we had – often while stirring a pot of risotto or folding laundry with the other hand.

At the brink of burnout – and toeing the line to joining the statistical 90% of start-ups that fail within their first 5 years, we shifted our mindset and started outsourcing these tasks instead. By adding experts to the team, we finally had the freedom the take the reins and drive the business forward with renewed energy and confidence, which also meant being wholeheartedly (and whole-mindedly) present in moments that matter outside the business.

Now, we are committed to walking alongside other start-up entrepreneurs on their journey, lending them our team of experts so that they have guiding hand along the way, helping them work smarter, not harder – saving countless hours and $X in the process.

15 Mistakes Start-Ups Make

Why most start-ups fail in the first five years. Avoid making the same mistakes with this FREE guide.

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Business Sidekicks

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Branding & Websites

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Sales Funnels

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John Doe
Designer
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